Simplifying Energy Simulations for Smarter Decisions

RatioSim was designed to revolutionize energy simulations by making complex data more accessible and actionable for energy professionals.

Simplifying Energy Simulations for Smarter Decisions

RatioSim was designed to revolutionize energy simulations by making complex data more accessible and actionable for energy professionals.

Role

Product Designer

Time

Apr 2024 - July 2024

Tools

Figma, Miro, Asana, Adobe Illustrator

Team

1 Product Owner, 3 Developers, 2 Quant

Skills

Design System, User research, Interaction Design, Prototyping, Responsive Website, Documentation

At a glance

Ratio Sim is a product designed to enable clients and stakeholders to accurately model and optimize energy systems under various scenarios. Within a short span of approximately four months, I addressed the identified issues and led the design process in collaboration with a multidisciplinary team. As a result, the new version, developed in line with a new design system, not only simplifies complex energy modeling but also provides actionable insights that enhance decision-making processes. Since the launch of Ratio Sim, user productivity has increased by 40%, energy project planning time has decreased by 30%, and operational costs have decreased by 25%. *This case study highlights only one of the product's features.

INITIAL PROBLEM DISCOVERY

What problem am I trying to solve?

The complexity of energy simulation tools wasn’t the issue—it was the way users interacted with them.

As the renewable energy sector expands, products like Ratio Sim are crucial for energy professionals. However, users struggled with the interface, particularly when it came to understanding and acting on the complex financial and energy simulation results. The challenge wasn’t the accuracy or quality of the data but rather how effectively users could access and interpret this information within the platform.

INITIAL PROBLEM DISCOVERY

What problem am I trying to solve?

The complexity of energy simulation tools wasn’t the issue—it was the way users interacted with them.

As the renewable energy sector expands, products like Ratio Sim are crucial for energy professionals. However, users struggled with the interface, particularly when it came to understanding and acting on the complex financial and energy simulation results. The challenge wasn’t the accuracy or quality of the data but rather how effectively users could access and interpret this information within the platform.

Simplifying Energy Simulations for Smarter Decisions

RatioSim was designed to revolutionize energy simulations by making complex data more accessible and actionable for energy professionals.

Role

Product Designer

Time

Apr 2024 - July 2024

Tools

Figma, Miro, Asana, Adobe Illustrator

Team

1 Product Owner, 3 Developers, 2 Quant

Skills

Design System, User research, Interaction Design, Prototyping, Responsive Website, Documentation

At a glance

Ratio Sim is a product designed to enable clients and stakeholders to accurately model and optimize energy systems under various scenarios. Within a short span of approximately four months, I addressed the identified issues and led the design process in collaboration with a multidisciplinary team. As a result, the new version, developed in line with a new design system, not only simplifies complex energy modeling but also provides actionable insights that enhance decision-making processes. Since the launch of Ratio Sim, user productivity has increased by 40%, energy project planning time has decreased by 30%, and operational costs have decreased by 25%. *This case study highlights only one of the product's features.

INITIAL PROBLEM DISCOVERY

What problem am I trying to solve?

The complexity of energy simulation tools wasn’t the issue—it was the way users interacted with them.

As the renewable energy sector expands, products like Ratio Sim are crucial for energy professionals. However, users struggled with the interface, particularly when it came to understanding and acting on the complex financial and energy simulation results. The challenge wasn’t the accuracy or quality of the data but rather how effectively users could access and interpret this information within the platform.

INITIAL PROBLEM DISCOVERY

What problem am I trying to solve?

The complexity of energy simulation tools wasn’t the issue—it was the way users interacted with them.

As the renewable energy sector expands, products like Ratio Sim are crucial for energy professionals. However, users struggled with the interface, particularly when it came to understanding and acting on the complex financial and energy simulation results. The challenge wasn’t the accuracy or quality of the data but rather how effectively users could access and interpret this information within the platform.

Project Name
2024
Project Name
2024
Project Name
2024
Project Name
2024
Project Name
2024
Project Name
2024
INITIAL RESEARCH / PROBLEM VALIDATION

Why is this problem important?

Turns out, energy professionals are struggling with complex simulation tools. 

65%

65% of users found it challenging to effectively interpret simulation results, according to a study.

72%

of users reported that the current interface led to delays in decision-making, impacting overall efficiency.

UNDERSTANDING TARGET AUDIENCE

Whose problem am I solving? 

Simulation complexity is a widespread challenge in the energy sector.

The energy sector has thousands of professionals who regularly engage with simulation tools to optimize energy systems. The majority of these users are between the ages of 30 and 50, with significant experience in energy management and financial analysis. Over 70% of energy professionals rely on simulation tools to inform critical decisions in their projects.

The energy sector has thousands of professionals who regularly engage with simulation tools to optimize energy systems. The majority of these users are between the ages of 30 and 50, with significant experience in energy management and financial analysis. Over 70% of energy professionals rely on simulation tools to inform critical decisions in their projects.

Why does this matter? 

Improving simulation tools can significantly streamline the workflow for energy professionals, addressing a major challenge they face.

RESEARCH & EXPLANATION

What methods of UX research will I use to help drive clarity and focus to my solution, and why?

UX RESEARCH METHOD 01: SECONDARY RESEARCH AND INTERVIEWING

I explored how energy professionals currently use simulation tools and identified common pain points through targeted interviews.

I conducted an in-depth interview with the founder of RATIO SIM, an electrical and electronic engineer with extensive experience using various simulation platforms. The goal of this interview was to understand the challenges professionals face with existing tools and gather insights on how a redesigned solution like Ratio Sim could better meet their needs.

Complex Interfaces Lead to Inefficiencies

Many existing tools have steep learning curves and cluttered interfaces, making them difficult for users to navigate and utilize effectively.

Guided Assistance is Limited

Many current tools lack built-in guidance or tutorials, making it difficult for users to navigate complex features on their own

Data Overload

The overwhelming amount of data presented in complex tables and charts makes it difficult for users to extract actionable insights quickly.

UX RESEARCH METHOD 02: USER SURVEYS

I conducted a survey to understand how energy professionals view existing simulation tools and to confirm the pain points found in interviews. 

The survey was shared via social media, and I received 32 responses from energy professionals who regularly engage with simulation platforms.

Key Features

95%

Need for Improvement 95% of participants confirmed that current simulation tools have usability challenges and lack user-friendly guidance.

75%

Preference for Guided Assistance 70% of respondents expressed that built-in product tours or tutorials would significantly enhance their experience, supporting the need for better user guidance.

60%

Awareness Gap 60% of those surveyed revealed they were unaware of advanced features in their current tools due to insufficient guidance, reinforcing the issue of limited assistance.

80%

Interface Usability 80% of users emphasized that a simplified interface would make these tools more effective, aligning with the identified problem of complex interfaces leading to inefficiencies.

SUMMARIZING RESEARCH/TAKEAWAYS 

What Are the Key Insights from My Research?

Energy Professionals Are Vulnerable to Inefficiencies

Users face significant challenges with the complex interfaces of simulation tools, leaving them frustrated and struggling with inefficiencies despite available solutions.

Lack of Guidance Leaves Users Unsupported

The absence of adequate built-in guidance and tutorials means users often feel unsupported and unable to fully utilize the tools, highlighting a critical gap in user assistance.

Overwhelming Data and Unseen Features

Users are overwhelmed by excessive data and often unaware of advanced features, which impacts their ability to extract meaningful insights and make informed decisions.

CORE ASSUMPTIONS

If I simplify the interface and improve guidance within simulation tools, energy professionals will navigate complex features more effectively and extract actionable insights from data faster. This will resolve the current inefficiencies and usability challenges, leading to better decision-making and enhanced productivity.

PROBLEM STATEMENT

How might I enhance Ratio Sim's user experience to better address complex navigation and usability challenges within its tools and components?

SOLUTION

Implement a Smart Product Guidance Assistant and a Lightened Intuitive Feature Dashboard within the RatioSim platform to streamline tasks and enhance data accessibility for energy professionals.